Estee Lauder released a new breed of mascara. It doesn’t smudge (Zero Smuge is the promotional tagline of the brand), it makes your lashes look longer, and it stays for as long as 15 hours. Yes, 15 hours. No retouch, no tissues needed. Perhaps, that is where the mascara got its name: Double Wear.
The mascara has been designed to defy humid climates (beneficial for tropical countries) so you will never encounter smudging (mascara melting on your eyes). The brush is also designed to separate the lashes from each other, creating that long lash appearance. As per how to remove it, you will only need warm water and cleanser to rub off the mascara off your eyes.
Photo taken from http://www.esteelauder.com