Revlon’s Travel to Success
December 1st, 2009 by Timmy
Revlon® knows that beauty can be all things to all women. It can be frivolous, it can be chic, and it can be natural or glam. Using the right products and a little bit of insider knowledge is all it takes. Revlon’s journey of innovation began in 1932, when Charles Revson, his brother Joseph, and a chemist named Charles Lachman (providing the ‘L’ in the name) devised a revolutionary product – the first opaque nail enamel to use rich pigment as a base. It opened up the possibilities of colours and shades never before seen: pinks, corals and the trademark ‘Revlon® Reds’. The Revlon® brand vision of providing innovation and excitement through quality products still applies. Today the brand is sold in over 175 countries and is recognized as a true global beauty brand.